Marketing Director

Do you like the idea of pioneering a marketing campaign for a company with unlimited content at your disposal?
Are you savvy with social media and leveraging platforms to engage clients, build communities, and drive sales?
Does the thought of getting out of the house and going to a modern and positive work environment excite you?

Hi future team member,

Here at Era, your passions are used to impact every business and individual in the Hagerstown area.

At Era, you will be the first to lay the framework for how the public will perceive us. You will design and implement marketing strategies that share our brand voice, engage our target audience, and build a community of loyal followers from mom groups, PTA meetings, churches, Facebook, Instagram, and TikTok.

What is Era?

Era is a soon-to-open family-focused photography and videography studio. Our parent company TLIC Media has an established regional dominance with it’s reputation of 5 star service in the wedding photo and video space

Era will be the place where people go to have an unforgettable family experience. You get to join on to share that message with the community so we have a successful launch.

Social Media and Marketing Manager Job Responsibilities:

• Collaborate with owner and Operations director on marketing strategy
• B2B and B2C strategy
• Leverage social media to identify and acquire customers.
• Obtains market share by developing social media marketing plans and programs for each product and directing promotional support ad campaigns for Google, YouTube, and META (Facebook)
• Help develop a Physical marketing strategy
• Develop ad strategy for new and radio
• Maintains online relations with customers by organizing and developing specific customer-relations programs.
• Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
• Develops new approaches for market development, acquiring and analyzing data, and consulting with internal and external sources.
• Maintains research database by identifying and assembling marketing information.
• Provides marketing information by answering questions and requests.
• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
• Completes social media marketing department operational requirements by scheduling and assigning employees and following up on work results.
• Maintains social media and marketing staff by recruiting, selecting, orienting, and training employees.
• Maintains social media marketing staff job results by counseling and disciplining employees; and planning, monitoring, and appraising job results.
• Develops marketing staff by providing information, educational opportunities, and experiential growth opportunities.

Social Media and Marketing Manager Qualifications/Skills:

• Social media skills
• Creating and maintaining client relationships
• Coaching and subordinate involvement
• Managing Processes
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Familiar with financial planning and strategy

Education, Experience, and Licensing Requirements:

• Bachelor’s or master’s degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing databases, and social media advertising campaigns
• Solid knowledge of website and marketing analytics tools
• Working knowledge of ad-serving tools
• Experience in setting up and optimizing campaigns on all major search engines
• Working knowledge of script development and constraints

Work Hours & Benefits]Job Type: Full-time

Salary position 45-65k per year
Schedule:
8-hour shift
Monday to Friday
Some weekends and evenings
Benefits:
Paid time off and paid holidays each year
Flexible hours or work-week structures
Employee bonus program
Health benefits
employee discount
bonus pay